The Ride of a Lifetime

by Robert Iger

The book came out last year and made it to the Best Seller charts across the nation.

He started from the bottom helping set up studios and made it all the way to the top job at the firm. A highly visible and successful transformation of a media and entertainment giant. An iconic CEO leading a major transformation.

Digital disrupted all media companies, draining revenues, profits and putting many out of business. For Disney it meant transformation or fade. By embracing digital, going global and some audacious M&As, Disney was transformed and flourished to what it is today. It is not by accident that Disney is one of the most loved organizations across all age groups. It also shows how this impacts day to day decision-making values.

A success story in strategy, transformation, integrity and leadership.